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Eligibility Criteria, Fees & Duration

Eligibility Criteria

10 + 2 (Any Stream)

Fees/Semester

₹ 21,000/- (Semesters 1–6)
₹ 25,000/- (Semesters 7–10)

Duration

5 Years (10 Semesters)

Intake Capacity

60 Seats

Course Introduction

The Integrated BBA-MBA is a five-year dual-degree program in business management. Students earn a Bachelor of Business Administration (BBA) after three years and a Master of Business Administration (MBA) after five years.

This professional program equips students with expertise in specializations like Finance, Marketing, and Human Resources, fostering skills in managing modern businesses, strategy formulation, critical thinking, and complex decision-making.

Students participate in two summer internships to gain practical business experience, along with group projects and presentations to ensure industry readiness. The program also develops strengths in research, data analysis, report writing, and presentation skills.

Who Should Join This Programme?

Course Outcomes

  1. Apply business management concepts and fundamentals in practice.
  2. Develop employability skills with professional communication.
  3. Incorporate diversity and multicultural perspectives in business decisions.
  4. Identify key issues facing a business or enterprise.
  5. Enhance communication skills and personality development.
  6. Analyze businesses at various stages.
  7. Engage in creative writing.
  8. Use management tools and techniques to analyze business situations and make decisions.
  9. Solve complex business problems.
  10. Create and manage a business venture.
  11. Become a responsible citizen contributing to society.

Career Opportunities

The Integrated BBA-MBA degree prepares you for careers in Finance, Marketing, Human Resources, Banking, Event Management, and more.

Glimpse of the Course Offers

Management Thoughts, Strategic Management, Advanced Human Resource Management, Financial Statement Analysis, Design Thinking, Research Methodology, Advanced Data Analysis, Consumer Behavior, Brand Management, Market Analytics, Investment Analysis and Portfolio Management, International Business, Business Statistics, Business Analytics, International Banking and Finance, Derivatives and Risk Management, Valuation of Firms, etc.

Course Curriculum

📘 Year 1

Semester 1

  • Introduction to Management Thought and Forms Business Organization
  • Financial Accounting
  • Principles of Micro Economics
  • Business Mathematics
  • Basics of English Grammar
  • Soft Skills
  • Indian Knowledge System

Semester 2

  • Marketing Management and Practice
  • Business Statistics
  • Principles of Macro Economics
  • Banking and Financial Services
  • Communication Skills
  • Leadership Skills
  • Basics of Yoga

📙 Year 2

Semester 3

  • Human Resource Management
  • Cost and Management Accounting
  • Financial Accounting
  • Digital Marketing
  • Personality Development
  • Computer Based Accounting
  • Indian Knowledge System-II

Semester 4

  • Production and Operations Management
  • Legal Aspects of Business
  • Research Methods for Business
  • Financial Statement Analysis
  • Public Speaking
  • Creative Writing and Analysis
  • Ethics & Culture

📗 Year 3

Semester 5

  • Introduction to Strategic Management
  • Entrepreneurship & Start Up
  • Taxation & Financial Planning
  • Consumer Behavior
  • International Business
  • Data Analytics for Managers
  • Specialisation Elective (Any 2, dual specialization)
  • Negotiations and Conflict Management
  • Fundamentals of Investment

Semester 6

  • Fundamentals of International Business
  • Business Analytics
  • Online Business & Fintech
  • Sales and Distribution Management
  • Environment Conservation & Disaster Management
  • Internship

📕 Year 4

Semester 7

  • Principles of Management
  • Managerial Economics
  • Financial Accounting
  • Marketing Management
  • Organizational Behavior
  • Business Communication
  • Computer Applications for Business

Semester 8

  • Human Resource Management
  • Corporate Finance
  • Enterprenureship and Start-Ups
  • Production and Operations Management
  • Business Statistics
  • Research Methods for Business
  • Business Ethics and CSR

📕 Year 4

Semester 9

  • Summer Internship
  • Strategic Management
  • Global Business Management
  • Advanced Data Analysis
  • Specialisation Elective (Any Three)
    • Strategic HRM
    • HR Analytics
    • Employee Relations
    • Human Resource Development
    • Talent Management
    • Advanced Marketing Research
    • Strategic Marketing
    • Consumer Behaviour
    • Integrated Marketing Communication
    • Sales and Distribution Management
    • Management of Financial Institutions (MFI)
    • Investment Analysis & Portfolio Management (IAPM)
    • Investment Banking
    • Strategic Financial Management
    • Microfinance Management and Financial Inclusion
    • Quality Management
    • Supply Chain Management
    • Project Management
    • Service Operations Management
    • Total Quality Management
    • Enterprise Resource Planning
    • Data Base Management System
    • Data Mining
    • Data Ware Housing
    • Data Analytics
    • Fundamentals of International Business
    • Export Import Management
    • International Business Laws
    • International Trade
    • International Marketing Management and Research

Semester 10

  • Management Control System
  • Legal Aspects of Business
  • Business Analytics
  • Creativity and Critical Thinking
  • Specialisation Elective (Any Three)
    • HR Analytics
    • Performance Management
    • Organizational Development and Change Management
    • Coaching and Counselling
    • Brand Management
    • Pricing Strategies
    • Services Marketing
    • Marketing Research
    • Derivatives and Risk Management
    • Mergers, Acquisitions & Corporate Restructuring
    • Financial Analytics
    • Corporate Tax Planning
    • Big Data Analytics for Supply Chain Management
    • Logistic and Transportation Management
    • Lean Six-Sigma
    • Data Sciences with R Programming
    • Data Mining
    • Data Ware Housing
    • Global Strategic Management
    • Cross-Cultural Consumer and Industrial Buyer Behaviour
    • Cross-border mergers and Acquisition